Here is the basics you'll know as you get started:

1. Good html editors
2. Web Browsers
3. Graphis Editors
4. FTP Software
5. Web Site Hosting
6. Domain Name Registration
7. Casino Webmaster Programs
8. Keywords
9. Recommended Keyword Tools & Resources
10. Content Development
11. Web Site Layout & Design
12. Web Site Publishing
13. Search Engine Marketing
14. Search Engine Submissions
15. Tracking Your Affiliate Profits

HTML Editors
An HTML editor is the program you'll use to assemble your web site. Webmasters experienced in HTML (HyperText Markup Language) can code an entire web site using a simple text editor such as Windows Notepad, although most developers choose more robust WYSIWYG (What You See Is What You Get) applications.

The Best HTML Editor in my oppinion is Macromedia Dreamweaver 4 - everything you need to develop a professional Web site

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Web Browsers
A web browser allows you to view HTML documents. If you're reading this page online, you probably already have a browser installed on your computer. The most popular browsers are Microsoft Internet Explorer and Netscape. Examples of alternate browsers include Opera, Lynx and Mosaic. We suggest having both Internet Explorer and Netscape installed on your PC - this will give you the option of viewing your HTML documents in both browsers. There are certain differences in the way these browsers display HTML documents and it's always good to check that you've made allowances to accommodate them.

You can download the most current web browsers for free

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Graphics Editors
At some point, you'll need to edit a photograph or create original graphics for your new site. You can purchase most popular graphics programs online or choose to download freeware or shareware versions on the Internet.

Graphic programs are generally expensive to buy. We recommend you download Paint Shop Pro. Although Paint Shop doesn't feature all the 'bells and whistles' of a standard industry graphics package, it does have enough basic tools to help you produce professional-looking images. The best graphics editor is Adobe Photoshop - the broadest and most productive graphics tool set available. Macromedia Fireworks - Create, edit, and animate web graphics using a complete set of tools.

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FTP Software
In order to publish your new site live on the World Wide Web, you'll need File Transfer Protocol (FTP) software. FTP enables the duplication of your documents from one location to another, for instance, duplication of your web site files from your computer to your web-hosting server. Once this occurs, your site will "go live" and be available to the public.

Most popular FTP software has two display windows. The left window displays the files and directories on your computer while the right window displays the files and directories on the hosting server. Note that some high-end web design applications, such as Macromedia Dreamweaver, have FTP capabilities built in.

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Web Site Hosting
Web site hosting describes the server that stores and delivers your site to the World Wide Web. There are a variety of different hosting solutions available, ranging from Free Hosting to Virtual Server solutions, to Dedicated Servers.

As is this case with most services, web hosting services should be met with the caveat, "You Get What You Pay For." While free hosting seems attractive on the surface and the price is definitely right, beware! The companies that provide free web site hosting generally do so under the agreement that they have the right to place advertising on your site. While this may be an acceptable practice for some, as a casino webmaster affiliate, you don't want to be serving up ads for a merchant that won't be paying you. After all, you're in this to make money, right?

In many instances, your current Internet Service Provider (ISP) can include web site hosting as part of your sign up agreement. Typically, they'll provide up to 5 MB of disk storage. Contact your present ISP to determine if this is a viable option.

If you're looking for more control over your domain name and web site, and you're willing to spend a few bucs for hosting, a "virtual server" is the best solution. Many ISPs provide virtual web hosting and may handle the registration and technical aspects of your proposed domain name as well.

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Domain Name Registration
In simplest terms, a domain name is the address of your web site on the Internet - for example, www.thecasinoaffiliateprograms.com. Having your own domain name is a necessity in order to appear professional and gain the trust and respect of your visitors. You also stand a better chance of getting listed in the major search engines and directories with your own domain name.

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Casino Webmaster Programs
Don't take chances when it comes to choosing the correct casino partner. After all, you're in this to make a profit, right? There are hundreds of online gaming establishments offering a variety of webmaster programs, but only a select few that are worth your time and effort.

Have a look at my page : Best Casino Affiliate Programs

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Keywords
Consider this: More than 95% of all internet users find what they are looking for by visiting one of the major search engines or directories. And, because most search engines base their results based on keyword-related algorithms, the proper use and placement of keywords and keyword phrases is critical to the success of your site.

While the ranking criteria varies from one search engine to the next, most evaluate and rank your web pages based on the following:

Keyword Prominence - How early in a page a search term appears.

Keyword Frequency - The number of times a given keyword appears. (Caution: Simply repeating a keyword over and over will most likely result in your site being kicked out by most search engines.)

Keyword Weight - The ratio of keywords to all other words on your page. (Each search engine has a threshold. If your page crosses that threshold, the engine labels it as spam and ignores it.)

Keyword Proximity - How close together the keywords are to each other, especially when the item searched for is a phrase.

Keyword Placement - The locations where an engine will look for the keyword, e.g. in the body, title, META tags, etc.

At bare minimum, one must pay particular attention to the last of these criteria - Keyword Placement. Following are the most important locations that search engines look for keywords and phrases:

<TITLE> tag
<META NAME="DESCRIPTION"> tag
<META NAME="KEYWORDS"> tag
<H1> tags
<A HREF> link tags
Keywords in the body copy
<ALT> tags
<!-comments> comment tags
<INPUT TYPE="HIDDEN" > hidden tags
Keywords in the URL or domain name
Again, the proper use and placement of keywords is critical to your success as the major search engines will most likely be your single largest source of traffic!

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Recommended Keyword Tools & Resources

WebPositionGold
An excellent tool for developing keyword-rich pages that fit within the ever-changing Search Engine landscape. Highly recommended!
http://www.webpositiongold.com

WordTracker
Excellent tool for finding the real keywords and search terms critical to search engine optimization.
http://www.wordtracker.com/

Overture Search Term Suggestion Tool
Free resource for researching real search terms and keywords used in actual web searches.
http://inventory.overture.com/d/searchinventory/suggestion/

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Content Development
The key to designing a successful web site begins with careful planning … identify the exact copy and graphics you wish to include and be certain that this content meets the primary goal of your site. As a casino affiliate, your goals should include attracting relevant visitors and converting this traffic into actual casino and sportsbook players, right?

Following are a few things to consider when developing your content:

Keep it simple
Text should be written in a black, legible font on a white or light-colored background. Avoid fancy fonts and complex backgrounds that interfere with the "readability" of your copy. And, avoid large blocks of text … break your copy into small paragraphs with plenty of "white space" in between.

Avoid horizontal scrolling
Make certain that the elements of your pages do not exceed 100% of the page width. Internet users are uncomfortable with having to scroll "sideways" to read an article or view a graphic.

Be consistent
Use the same design elements on all your pages and maintain consistent navigation elements throughout your site.

Stay focused
Determine the primary purpose for each page and remain focused on that subject matter. Keep things to uncluttered and to the point to avoid distracting your visitors.

Build a professional looking web site with effective content and you will already be one step ahead of the majority of sites on the Internet. But remember this important rule: Good copy converts visitors into cash, not fancy graphics and code … the goal of any good casino affiliate site is to transform traffic into actual casino players!

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Web Site Layout & Design
One of the first questions you must answer before building your web site is this:

What is the purpose of my site?

As a casino affiliate, the answer should be to attract visitors interested in online gambling and convert those visitors into active gamblers on the sites you're promoting. Your answer will help you to focus your site's content and design.

Next, determine who your audience is. If you're promoting a Casino's outstanding variety of online slot machines, your audience will be different than those wanting action on a football game. The answers to these questions help to further the focus of your content and design.

Now, you must deal with a few technological issues. How will your audience view your site? Will your content appeal to a business crowd accessing the Internet on high-speed T1 lines, or is it for the folks at home with 14.4 modems? Our experience has shown that, regardless of the answer to this question, the simplest approach is often the best. Design your pages to load fast on the slowest possible connection and you'll avoid losing visitors.

In addition to connection speed, specific browsers and desktop settings should be considered. Individual user configurations are like snowflakes … no two are identical. Because monitors, settings and browsers vary from user to user, you should always design for the lowest common denominator. In other words, make sure your page loads and reads properly in Explorer and Netscape browsers, as well as with all desktop settings (i.e. 640x480, 800x600, etc.)

Always ensure that the most important elements of your page can be seen without scrolling. Think of your web pages as the front page of a newspaper. The important items go on the front page, and the really important stuff goes on the top.

Also remember that most people read left to right and top to bottom. They almost always look at the upper-left corner first, which is a good place to put something really important. Always be aware of how your audience's eyes will travel across the page.

When deciding which colors to use on your site, consider these questions:

Do the colors you pick work well with the goals of your site?

Do the colors exist on the 216 universal-color palette?

In an old browser, will you be able to read black type on the background color you picked?

Again, keep it simple and use a limited number of colors. A few colors can go a really long way. Be smart about the colors you pick. Don't think in terms of your favorite or least favorite colors. Just make sure they support your message and tell your story.

The other big question with color is readability. The type should sit comfortably on the background color. It's more than an issue of high contrast. White type on a black background is readable, but if you try light grey type on black, the end result is more comfortable to the eye. If you go for a lot of contrast and then back off a bit, you'll probably end up with something subtle that's a little more complex and interesting. Of course, you can never go wrong with black type on a white background. It might not be the flashiest way to go, but it's bulletproof.

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Web Site Publishing
Okay, you've got your web site built. You've spell checked every page. You've tested it on all browsers and at all screen sizes and everything looks great. Now it's time to "go live" with your site.

As mentioned in the earlier Software Requirements section, you'll need File Transfer Protocol (FTP) software in order to publish your new site live on the World Wide Web. FTP enables the duplication of your documents from one location to another, for instance, duplication of your web site files from your computer to your web-hosting server. Once this occurs, your site will "go live" and be available to the public.

Most popular FTP software has two display windows. The left window displays the files and directories on your computer while the right window displays the files and directories on the hosting server. Note that some high-end web design applications, such as Macromedia Dreamweaver, have FTP capabilities built in.

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Search Engine Marketing
Search engine marketing refers to the process of promoting your site on search engines. It's important to understand that search engine marketing is not just about submitting your site or achieving good rankings for some obscure search term. It's about the overall process of developing your site so that it "works" well with the various search engines, allowing your audience to find you.

Directories and Search Engines
Two distinct entities exist in the world of internet search - Directories and Search Engines. Directories are search engines that are typically reviewed and edited by real people. Whereas the term "Search Engine" usually refers to crawler-based search engines that automatically visit web pages to compile their listings via software known as robots or spiders.

Directory Submissions
Before submitting to the major directories, you should prepare a 25-word or less description of your entire web site. That description should include the two or three most important keywords or phrases that your site is focused on.

It is important to avoid "hyped up" marketing language in your 25-word description and just stick to the facts. The human editors who review directory submissions will typically alter any description that contains too much marketing hype.

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Search Engine Submissions
Crawler-based search engines automatically visit web pages to index for their databases. This means that, unlike a directory, you may have several if not all pages listed with a given search engine. This also means that by taking care in how you build your pages and paying attention to the use and placement of keywords in your web design, you may rank well in crawler-produced results.

The Important Search Engines:

Google
The most important of all search engines, Google also provides results for Yahoo and Netscape.
http://www.google.com/addurl.html

Inktomi
Inktomi provides some of the results used by major search sites such as MSN Search, AOL Search and HotBot. Submit via HotBot.
http://hotbot.lycos.com/addurl.asp

FAST Search
FAST Search powers some of the results for Lycos as well as its own search engine called AllTheWeb.
http://www.alltheweb.com/add_url.php

AltaVista
While Alta Vista's popularity has waned over the past year, significant numbers of people still use it to search the web.
http://addurl.altavista.com/sites/addurl/newurl

The Important Directories:

Yahoo
The web's oldest and most important major directory - getting listed with Yahoo is absolutely essential to any site's success.
http://docs.yahoo.com/info/suggest/

LookSmart
LookSmart provides the main listings used by the popular MSN Search service as well asmany other search engines. As with Yahoo, getting listed with LookSmart is essential for any site.
http://listings.looksmart.com/

The Open Directory
The Open Directory is a volunteer-built guide to the web. It provides primary results to Netscape Search and powers the Google Directory as well as results for a variety of other services. Again, being listed with the Open Directory is essential.
http://dmoz.org/add.html

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Tracking Your Affiliate Profits
Here comes the fun part! Now that your site has been built, published and promoted, it's time to find out how much money you're making.

With my recommended casino webmaster affiliate programs it's simple to track your daily profit and discover how your visitors are playing.

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